The AMA handbook of public relations (eBook, 2010) [Fuller Libraries]
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The AMA handbook of public relations

Author: Robert L Dilenschneider; American Management Association.
Publisher: New York : AMACOM, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page.
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Details

Genre/Form: Electronic books
Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Print version:
Dilenschneider, Robert L.
AMA handbook of public relations.
New York : AMACOM, ©2010
(DLC) 2009037755
(OCoLC)351302042
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert L Dilenschneider; American Management Association.
ISBN: 9780814415269 0814415261
OCLC Number: 560270434
Description: 1 online resource (xiii, 239 pages)
Contents: Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security --
Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications --
The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report --
Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research.
Other Titles: Handbook of public relations
American Management Association handbook of public relations
Responsibility: Robert L. Dilenschneider ; foreword by Maria Bartiromo.

Abstract:

Public relations professionals are struggling to protect clients, companies, and themselves against harmful attention in the fast-paced, highly visible digital age. This strategic guide explains how  Read more...
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